"Doing what you like is freedom. Liking what you do is happiness."
- Frank Tyger
Sunita Surajan is a leader with 14 years of experience in Content Strategy & Production. She is a progressive and versatile executive with a combination of business and creative acumen, bold and unhindered in creating new cutting-edge, best-in-class content experiences. She is presently developing shows for live remote production with various levels of audience interactivity, for several platforms.
Sunita was most recently the Head of Content Strategy at Wandering Diva, a mobile-optimized luxury travel guide, in Los Angeles, CA. Prior to that role, Sunita held several roles at The Walt Disney Company. She launched a number of products and managed several multi-platform content partnerships. She promoted new TV shows, by synthesizing corporate goals & data from multiple sources into fun and engaging campaigns.
She held a senior position at Variety, where she launched Variety's video channel and produced several series at numerous film festivals. She also produced sponsored branded videos for key advertisers and launched multiple microsites for festivals and awards season.
Sunita has held consulting roles at Mattel - HiT Entertainment, Sony Pictures Digital Entertainment, and CAA. Her projects involved extending major television shows across digital platforms to drive tune-in, engagement, and loyalty. Her first real job in the industry was at Pittard Sullivan, where she was part of the team that launched strategically-driven branding and design for ABC, DirecTV, TiVo, AOL, MSN, and more.
Brands that she has worked with include Disney, Marvel, Pixar, Hewlett Packard, Variety, American Express, Belvedere, AMC, Dell, BMW, Sony Pictures, Mattel, and Coca-Cola.
Sunita has an MBA from the University of Michigan, a BA in Telecommunications from Michigan State University and a Certificate in Film and Television from UCLA. She is an active member of the Producers Guild of America and is the Events Chair for the Interactive Media Peer Group at the Television Academy. Sunita enjoys photographing UNESCO World Heritage sites, designing dresses, and writing.
Mattel - HiT Entertainment (TV)
Created the content & programming strategy for streaming and mobile apps for Thomas & Friends, Barney & Friends, Bob the Builder Classic, Fiireman Sam, Angelina Ballerina, Mike the Knight and more.
Developed new insights for the IP-driven digital business and created a customized approach for them to achieve competitive advantages and drive tangible bottom-line results.
The analysis included content, functionality, pricing, marketing, distribution and partnership recommendations.
Variety & NY Production Alliance
Launched Variety's original video programming by producing 47 filmmaker videos at Sundance, featuring Chris Pine, Colin Farrell, Woody Harrelson, Stanley Tucci, Jack Black, Matthew Broderick and more.
Videos were shot, edited & uploaded onsite and then distributed to bloggers and MSN. Festival-goers could also watch the videos at the NY Lounge. Managed entire operation involving teams on the ground at Sundance and in Los Angeles.
The package also included photos, trailers, news, and reviews across print, online and event touchpoints.
Developed app content & programming strategy for Phineas and Ferb, Fish Hooks, The Suite Life of Zack and Cody, Hannah Montana, Wizards of Waverly Place, Good Luck Charlie, Jonas, Good Luck Charlie, Shake it Up, Camp Rock 2 and more.
Using online, mobile and email campaigns to promote new TV shows, marathons, and special events. Promoted games, videos and activities across the Disney network to drive tune-in and brand engagement.
Variety, Amex, Belvedere & AMC
Produced a new series of filmmaker interviews featuring Josh Peck, Chazz Palminteri, Dan Myrick, Bill Plympton, Troy Garity, Zach Shaffer and more.
The videos, sponsored by American Express and Belvedere, were shot, edited and uploaded on location by AMC and distributed to bloggers and MSN, by Variety.
Belvedere also sponsored Festival Central, the microsite which featured the videos, photos, trailers, news, and reviews. The coverage included print executions as well.
Disney XD & Marvel
Created the web & mobile content & programming strategy for Kick Buttowski: Suburban Daredevil, Tron: Uprising, The Avengers: Earth's Mightiest Heroes, Zeke and Luther, I’m in the Band and more.
Focused on using games to promote premieres, marathons and other TV stunts. Other tactics included online and mobile executions to drive tune-in and brand engagement.
The launch of Marvel's Avengers Assemble featured a takeover of Disney.com, complete with a lineup of 12 branded short videos and animated superheroes leaping across and around the homepage.
Variety & Dell
Produced a new video series at SXSW featuring a mix of filmmakers and musicians like Josh Brolin, Morgan Spurlock, Wanda Jackson, Greta Gerwig, Billy Gibbons from ZZ Top, Rosario Dawson, Steven Conrad, Kate Walsh and more.
Dell sponsored Festival Central, the microsite which featured the videos, news, reviews, photos, and trailers, as well as the print coverage.
The videos were shot, edited and uploaded on location by Super! Alright!, a Dell vendor, and distributed by Variety. Festival attendees could watch the interviews at the Dell Lounge.
Variety & BMW @ Digital Hollywood
Oversaw the production of a new BMW sponsored video series featuring Brent Weinstein, Richard Kerris, Jules Urbach, Christophe Abric & Vincent Moon, Ramu Sankara & Nikolay Abkairov, Tim Sassoon, Jenova Chen, Kellee Santiago and more.
The videos were tied into Digital Hollywood and included print and online executions, as well as a panel at the conference and a poolside reception at the Renaissance Hotel. A BMW vehicle was showcased in the lobby.
Part of the team at Pittard Sullivan that launched TiVo, a new user-friendly digital video recorder.
The graphic user interface, featuring the now iconic character, resulted in high adoption rates and brought the product to life. This revolutionized the way people watched TV.
This interface also enabled content partners to develop customized promos and showcase their programming.
HP & Disney
This multi-year partnership included packaging with codes for an online experience, a Disney themed app on HP's new line of connected devices, printables featuring fun Disney characters, an online print center and numerous web and mobile ad campaigns.
Evaluated, hired and managed multiple vendors to execute online, display, email, and on-air promotional tactics.
Paved the way for producing best-in-class branded apps for connected devices, localized for global markets.
Sony Pictures - Mobile & Games
Collaborated on extending titles like Wheel of Fortune and Jeopardy to online, mobile and gaming platforms.
Challenges included integrating the new verticals into SonyPictures.com, as well as extending TV and Movie IPs into gaming and mobile experiences.
Disney Store, Parks & Travel
Promoting new deals, giveaways, and sweepstakes from Disney Store, Disney Parks & Travel, and select licensees across online, email and social touchpoints.
Recruited, built, and managed teams to reach, acquire, convert, and retain customers. Executions included online display units, daily emails, editorial campaigns by Babble bloggers and daily posts on Facebook, Twitter, Instagram & Pinterest.
Analyzed e-commerce trends & projections focusing on mobile, curated social and local shopping patterns, as well as the blend of content and commerce executions.
ABC & The Academy of Motion Pictures Arts & Sciences
Part of the team at Pittard Sullivan that designed and developed the new website for the 72nd Academy Awards. The site's design included streaming film clips, behind the scenes glimpses, and interactive features in which viewers could ask questions of Academy historians or predict Oscar winners online.
On Oscar Night the team was backstage uploading photographs, movie clips, and streaming video of the event within two minutes of each winner accepting their award on stage.
TELEVISION ACADEMY PANELS & RECEPTIONS - EVENTS CHAIR, INTERACTIVE MEDIA PEER GROUP
Producing panels that engage, connect, and inspire the Interactive Media Peer Group to continue pushing the boundaries of interactive storytelling.
Creators, technologists and thought leaders create engaging content leveraging aspects of live production in the midst of social distancing. Learn best practices and understand the challenges and opportunities to innovate.
How do you get your content to the right person at the right time and on the right device? Veteran media researchers will discuss these topics and how market research is solving key business challenges.
From pop-ups to full-blown immersive installations, experiential television activations are a way for fans to experience their favorite TV shows, and to drive awareness, engagement and deeper emotional connections.
Explore how digital-first publishers are leveraging data to develop innovative programming strategies, how next-gen platforms are bringing free, ad-supported content to millions, and how advertisers are embracing the new medium and propelling the growth of the industry.
From short form episodic programming to chat fiction, podcasts to gamified social sharing, apps are innovating the way audiences experience and interact with content on their smartphones and devices. The latest innovations and opportunities in the marketplace will be showcased.
Fully immerse yourself in, and interact with, the nominated VR projects. Learn about the changing face of interactivity in television as content pushes onto new mobile platforms and distribution channels. Discover how analytics and feedback can improve monetization and engagement.
Live Streaming is a nod to the golden years of live television... but this time around, it is equipped with interactive tools, advanced camera technology, graphic overlays, and a whole lot more.
Discover the world of Esports, which takes the form of multiplayer video game competitions, particularly between professional players, individually or as teams. Learn about some of the opportunities and challenges in this growing interactive segment.
Tricia Del Rosario
Senior Manager, Digital Media with expertise in Ad Sales Production and Marketing
"I had the pleasure of working alongside Sunita on the same team. She is a consummate professional with skills unparalleled in Strategic Partnerships, Product Development, and Integrated Marketing. She successfully managed key initiatives for the Walt Disney Company including a multi-million dollar strategic partnership with HP and Disney as well as an Ecommerce business initiative that consistently actualized revenue quarter after quarter. I would highly recommend Sunita for any company looking for an individual who is intelligent, driven, strategic, and can manage a product from the ground up."
March 31, 2014, Tricia worked directly with Sunita at Disney Interactive
Digital Media and Marketing Executive with MBA and 15+ years experience
"I worked with Sunita for about a year at Disney Interactive, and she was a pleasure to have in the office. Always coming in with a smile on her face, she was a respected and relied upon member of the Mom and Family team at Disney Interactive. She was very well liked, and knowledgeable in strategic partnerships, integrated marketing and product development. I would love to work with her again in the future."
March 31, 2014, Jonathan worked with Sunita at Disney Interactive
Online Marketing Manager at M-GO
"Sunita is a strong team leader who is focused on driving revenue, measuring results and creating a working environment that is both enjoyable and productive. She managed a new product that generated seven digits in revenue during its first year where she developed business processes and key relationships that will remain sustainable for many more years. It was a pleasure to work with her on the Disney Family team, and I hope our paths cross again in the future. Sunita receives my highest possible recommendation as both a business leader and a true friend."
August 7, 2013, Egan reported to Sunita at Disney Interactive
Marketing Manager at AddThis
"Working with Sunita was a great experience. She is hardworking, dedicated, organized, and extremely easy to work with. She is a team player who gives 110% to the project at hand while watching out for the wellbeing of her team and the best interest of the company vision. I really enjoyed working with her and hope to work with her again in the future."
December 5, 2012, Jessica worked indirectly for Sunita at Disney Interactive
Producer at Sony Pictures Entertainment
"Sunita is highly professional, adaptable and bright. She has outstanding partner/client relationship skills and gains the respect and trust of everyone she works with. She was responsible for a high profile partnership with Disney and HP and exceeded projected revenue goals significantly. I would highly recommend her and hope to work with her soon again!"
October 2, 2012, Isabell worked directly with Sunita at Disney Interactive
Director, Creative at Fandango
"Sunita and I worked together on many challenging projects and all ended successfully due to her work ethic and attitude. She has a can-do personality and is a great collaborator. She can tackle tactical issues, but also sees the larger picture and her projects were better for it. She is a joy to work with and has a welcoming spirit that I will definitely miss partnering with. She would make an excellent addition to any organization looking to strengthen their capabilities."
October 2, 2012, David worked directly with Sunita at Disney Interactive
Content Manager at The Academy of Television Arts & Sciences
"Sunita is one of the best Disney has hired. She is meticulous and thorough, and she excels in any position she is asked to fill. Her understanding of the Disney brand and her enthusiasm in promoting the work of her team are an inspiration. I would welcome working with Sunita in any capacity."
September 29, 2012, Melissa worked with Sunita at Disney Interactive
Education & Health Care at HP
"Sunita and I have been working in the same project for more than a year, and I have been very impressed by her energy, creativity, attention to details and overall professionalism that she brings in the HP-Disney partnership! Because of her initiatives, our project significantly exceeded the goal that we originally planned for, and she brings forward ideas on how to drive even better results! It is a pleasure to work with Sunita and I wish her continued success in her career!"
November 23, 2011, Bish was with another company when working with Sunita at Disney Interactive
Sr. Account Executive, Display & Mobile Brand Solutions at Yelp
"I have had the pleasure of working with Sunita on a high profile program, with a key corporate alliance partner here at Disney Interactive over the past year. Sunita has the ability to not only keep an internal group on track and moving forward to meet difficult timelines, but does so with creativity and a consistently great attitude. That combined with the relationship of trust she has established with our client has made Sunita a critical member of our team, and someone I would love to work with again."
October 25, 2011, Charlie worked directly with Sunita at Disney Interactive
Producer / Content Manager at Disney Interactive Media Group
"In addition to being a great content producer Sunita tackles technical nightmares with ease. She has persevered through one of the more daunting projects I can remember with great success, streamlining production along the way. Her tenacity under pressure is commendable but her resourcefulness and creativity make her the perfect addition to any team. Believe what you'll hear about her sense of humor as well... she's a delight to work with!"
April 28, 2011, Robert worked with Sunita at Disney Interactive
"Sunita was a pleasure to work with. She has a lot of energy and very dependable. When she came on board, she immediately learned the process and when process was not in place, she created solutions. She is willing to listen to suggestions. She is quick-thinking and performs well under pressure in this fast-paced environment."
October 7, 2011, Anna worked directly with Sunita at Disney Interactive
HEAD OF BRANDED VIDEO at BuzzFeed
"I had the pleasure of working with Sunita while she was part of the Channel team at the Disney Interactive Media Group. In addition to being one of the most thorough, buttoned-up people I worked with while at Disney she was also one of the most level-headed and easy to work with as well. After her freelance contract with the Channel team ended I had the incredible luck of being able to snag Sunita to work on a complex, multi-platform, multi-tactic program for one of Disney's biggest corporate partners. Sunita immediately swooped in and brought a degree of order and vision to the project that was sorely missing. Sunita gets my highest recommendation and I would jump at the chance to work with her again."
March 7, 2011, Matt managed Sunita at Disney Interactive
Sr. Manager, Web Production at Viking River Cruises
"I enjoy working with Sunita's no non-sense style. She is thorough, detailed and an excellent communicator. She's an invaluable resource in our fast-paced, ever-changing environment. Having her in this current role has made my job much easier."
November 16, 2010, Karen worked with Sunita at Disney Interactive
Senior Manager, Project Management at Disney-ABC Television Group, Digital Media – Disney Channels Worldwide
"Sunita is a change agent. She recognizes issues within her organization and takes active steps to fix them. She's a real self-starter, very intelligent, and not afraid to share her opinion. Any company would be lucky to have her as an asset."
November 8, 2010, Julius worked with Sunita at Disney Interactive
Senior Producer at The Cimarron Group
"I've had the pleasure of working with Sunita over the last year at DIMG. She does an outstanding job managing the editorial programming and strategy across the Disney Channel TV properties. She is resourceful, dependable and goes out of her way to ensure her deadlines are met, her calendar is in order and her team knows how to execute. She's the type of person that thrives in environments that change and builds the right relationships to ensure she can excel at her job. She would be a fantastic person to have on any team."
November 8, 2010, Marisa worked directly with Sunita at Disney Interactive
"Excellence, that's how I'd sum up Sunita. She possesses a tremendous amount of knowledge when it comes to developing online content strategy, directing programming, and creating palpable value propositions for the myriad business units supported. Sunita was my go-to person for all things online for Disney Channel and Disney XD. Fun to work with, easy to communicate with, and always on-top of the details and deadlines, Sunita would be a treasured addition to any new media organization."
November 2, 2010, Kayne worked with Sunita at Disney Interactive
Senior Manager, Content Programming & Editorial
"In her contract work for us, I was very impressed with how soon Sunita brought herself up-to-speed, bringing value not only on a functional level immediately, but also on a strategic one soon after. That speaks to her innate intelligence and sophisticated understanding of the corporate landscape. She's a level-headed, clear-thinking, and fun professional. I'd be happy to work with her again."
October 13, 2010, Gino worked directly with Sunita at Disney Interactive
Clarissa Gonzalez Jaspers
Disney and ESPN Media Networks, Senior Account Manager
"Sunita is one of the few people I've met that can truly hit the ground running. She is intelligent, resourceful, strategic, driven and provides value to everything she does. Working with her is rewarding because she "gets it" when others just...don't."
September 23, 2010, Clarissa worked directly with Sunita at Disney Interactive
Product Operations at Disney Interactive
"It is a pleasure working with Sunita. She has an incredible attention to detail and handles any and all tasks thrown at her with professionalism and courtesy."
July 30, 2010, Christopher worked directly with Sunita at Disney Interactive
"Sunita was essential in building a new film festival-oriented website for Variety. She is diligent, smart, and pushes through good ideas. She is also able to think and plan laterally. And she's fun to work with."
September 9, 2010, Mike worked directly with Sunita at Variety
"Sunita was extraordinarily helpful in giving me a thorough understanding of the intricacies involved in search-engine optimization, at the time still quite new to Variety and still developing at that time online in general. I was on the print side of things and she was on the online side, so whenever I had a question that fell under her auspices, I knew I could easily call upon her to teach me, speak with students, and help massage a story for the best possible placement online. She went beyond the call of duty by enthusiastically helping me develop reports for Variety and my professional organizations as well as for class teaching materials related to SEO and copy editing. In addition, she's got a great personality, infectious laugh and and is a delight to work with."
March 16, 2010, Gary worked with Sunita at Variety
Consultant, Founder, Startup Advisor, Author
"Sunita is an awesome editor and world-class colleague. She was always interested in figuring out the best ways to use web analytics to improve her editorial, to better understand her audience profile, and to optimize the Variety website. If you are looking for smart, funny, creative, and dynamic editor, you should hire Sunita in a New York minute. Highly recommended."
March 15, 2010, Judah worked with Sunita at Variety
"Each time I worked on a project with Sunita she exposed another great quality that I hadn't known about previously, telling me she has potential for a LOT of things. Sunita is an excellent organizer of her own work, (while) keeping her eye on the larger picture, and does so as she contributes to the direction of the organization (overall). She's bright, quick, professional, and a positive personality to work with (and hope to again)!"
October 14, 2009, Jeff worked with Sunita at Variety
Managing Editor at Variety.com
"Sunita was an invaluable part of the team with all-encompassing knowledge of the online space. She's intelligent, innovative, pragmatic and fun to work with. She brought different departments together to tackle projects, leaving no aspect behind. She had a plethora of good ideas and solved problems with ease and humor."
September 21, 2009, Olivia worked directly with Sunita at Variety
Manager, Digital Advertising Products at Los Angeles Times
"Sunita brings a multitude of talents into her professional repertoire. When working with her at Variety.com, she could always be relied on to produce solid results in everything from content strategy, metrics analysis, SEO, and even video production. She could always be depended on for results, and also brought a lot of creative solutions to the table. In all, she could be an enormous asset wherever she lands."
September 15, 2009, Kristina worked directly with Sunita at Variety
Owner, Thompson on Hollywood
"Sunita was a pleasure to work with. She was energetic, experienced, and knowledgeable, and always happy to share information and make things happen."
September 8, 2009, Anne managed Sunita indirectly at Variety
Human Resources Professional/Consultant
"As the "HR Guy" at Sunita's place of employment, I hate to say too many good things about her except, she's smart, super organized and it would take two people to replace her. In addition, Sunita never whines, and is truly a pleasure to work with."
September 8, 2009, Mark managed Sunita indirectly at Variety
Director, Project Management / DataWorks at Dun & Bradstreet Credibility Corp.
Sunita has strong analytical and business skills. Her expertise covers a broad spectrum from market research to audience analysis to search optimization to usability to content development to video production. She is always eager to take a challenge and present solutions. Sunita exemplifies the leader that wears multiple hats. She is an asset to any team.
April 24, 2008, Brian worked directly with Sunita at Variety
Director, Lifecycle Marketing at MyLife.com
"Sunita was a great colleague at Variety. She worked side by side with marketing and helped us strategize and optimize our online marketing campaigns. As our primary editorial content contact, she excelled at providing us with accurate and timely ideas and concepts that helped shape our strategy and lead to success."
March 10, 2008, Zack worked directly with Sunita at Variety
"Sunita Surajan is highly strategic, analytical and tenacious in her ability to proactively take on new projects. At Variety, she was one of the primary change agents responsible for the 85% year-over-year growth in Variety.com traffic. Both strategically and culturally, she helped lay the ground work for a 100 year old print brand to adapt to an online media platform. Fiercely driven, Sunita is not afraid to ask controversial questions and implement new procedures from the ground up. Plus, she has a wicked sense of humor."
March 7, 2008, Amy worked with Sunita at Variety
Solution Architect at EPiServer AB
"Sunita is amazing! In just a few short weeks she has spearheaded Variety's effort to improve traffic by researching traffic levels, discovering new ways to improve traffic, and is very proficient at creating a collaborative environment that positively institutes change. She is a TRUE "Website Rainmaker!"
May 24, 2007, Bill worked directly with Sunita at Variety
Senior Account Director, Digital Strategy
"Sunita provided us with a very useful competitive analysis that detailed the features of our client's website along with those of their main competitors. The document was easy to update and provided our company with valuable information at a glance that has eye-appeal."
February 25, 2007, Al was Sunita's client
Entertainment Critic at PopCultureBeast.com
"Sunita was a conscientious worker, and displayed excellent interpersonal skills. She also displayed qualities of loyalty and independent thinking. I have since worked with her in other capacities outside of Pittard Sullivan, and have found her to be direct and efficient. A pleasure to work with."
February 16, 2007, Eliot worked directly with Sunita at TOMC, Buzztone & Threshold
Game Producer, Product Director, Writer
"Sunita and I only worked on a few projects together while at Sony, but in each case, she was a genuine pleasure to work with. She's intelligent, enthusiastic, resourceful, and went well out of her way to help our group on a number of occasions. I recommend her without reservation and hope that we can work together again soon."
September 9, 2009, Matt worked with Sunita at Sony Pictures Digital Entertainment
Research Director at CBS Studios International
"Sunita and I began working at SPDE right about the same time. I enjoyed and appreciated her collaboration and insight in performing web analysis and designing consumer-focused surveys for implementation by the group."
April 23, 2008, Max worked directly with Sunita at Sony Pictures Digital Entertainment
D. Lee Holliday
Executive Search Consultant
"I have had the pleasure of being associated with Sunita both as a co-Worker at Creative Artist Agency and in my current role as an Executive Recruiter/Management Consultant. While at CAA, Sunita had a well-earned reputation for being extremely bright, creative and results-oriented. In my role of Executive Recruiter, I have worked with her as a prospective candidate to top-tier, industry leading clients. She has been highly sought after and uniformly respected as a first rate marketer."
March 7, 2008, D. Lee worked with Sunita at Creative Artists Agency
Creative Marketing Pro
"Sunita's ability to develop and aggregate content and research enabled our team to develop new business initiatives and clients, while contributing significantly to the company's bottom line. She's a delight to work with and a top notch team player."
September 14, 2009, Nicolle managed Sunita indirectly at Pittard Sullivan
"Sunita Surajan is sharp and capable. She is a welcome colleague."
September 8, 2009, James worked directly with Sunita at Pittard Sullivan
Freelance Business Development Manager at Fastener.io
"I first met Sunita when she was working with Brian Hurst and was immediately impressed with her knowledge and enthusiasm. Sunita was a breath of fresh air at a difficult time in PS's history and her hard work and ability to provide both detailed information and insightful commentary made all our jobs a lot more manageable. She is very talented as her career post PS has illustrated."
April 4, 2009, John worked directly with Sunita at Pittard Sullivan
Associate Director at University of Michigan Ross School of Business
"In my role as an Associate Director at the University of Michigan, I was honored to have Sunita Surajan as a student in the inaugural EMBA 19 LA cohort. Sunita is a fantastic team player with an inclusive mindset. She performed well in all teams. Her hard-working nature was evident on all levels, as she made great contributions to classroom discussions. Sunita was also very helpful in our efforts to recruit students. She epitomizes what it means to be a student (and soon, alum) of Michigan Ross!"
April 28, 2014, Nirav advised Sunita at University of Michigan - Stephen M. Ross School of Business