CAREER SUMMARY

A HIGHLY ACCOMPLISHED EXECUTIVE with a combination of creative and business acumen, skilled at developing new revenue driving strategic relationships and producing best-in-class branded content for multiple platforms and devices for global markets.  A savvy marketer with a successful track record of managing customer lifecycles and segmented communications via social, email, mobile, display, editorial, on-air and event touch points.  A dynamic leader experienced at supervising and motivating top performing, award winning teams.  An active member of the Producers Guild of America, and the Interactive Media Peer Group at the Academy of Television Arts and Sciences.

 

CORE COMPETENCIES

Integrated Marketing | Strategic Alliances | Market Research | Product Development

Digital Strategy | Deal Negotiation | Content Strategy | Business Development

 

 

BRANDS

Disney | Marvel | Pixar | Hewlett Packard | Variety | American Express 

Belvedere | AMC | Dell | BMW | Sony Pictures | Coca-Cola & more

 

PROFESSIONAL BACKGROUND

DISNEY Glendale & North Hollywood, CA 

SENIOR MANAGER, E-COMMERCE AND OPERATIONS | 2012-2013

Cultivated new strategic relationships with licensees and internal business units to drive incremental and affiliate revenue.  Assessed capabilities and revenue potential of companies for business partnerships and merchandising opportunities.  Evaluated best practices to blend e-Commerce and content experiences, for mobile and social extensions.  Negotiated contracts and collaborated with Legal and Finance to structure and formalize deal terms.  Created the overall marketing strategy to reach, acquire, convert, and retain customers. 

 

• Provided leadership and direction to a team of marketing managers responsible for creating display, editorial, social, and email campaigns to boost  revenue and maximize guest engagement

• Championed efforts to track the P&L, and report platform/transactional metrics to stakeholders

 

SENIOR PRODUCER, PARTNERSHIP CAMPAIGNS | 2010-2012                                                                                                                                                                                                  

Oversaw the multi-platform strategic partnership between Disney and Hewlett Packard.  Worked with cross-functional teams to identify new opportunities and to maximize incremental revenue across multiple touch points.  Created marketing strategies that included on-air promos, email, display, and editorial campaigns.  Doubled projected annual revenue goals.

 

• Led efforts to establish the roadmap and defined the product, content, localization, marketing and distribution strategies to efficiently and successfully reach major milestones

• Leveraged relationships across Media Networks, Marvel, Pixar and Disney Interactive to integrate best-in-class branded content in apps across HP's new line of connected devices, globally

 

TV CATEGORY PROGRAMMING MANAGER | 2010                                                                                                                                                                                                                                 Managed the relationship between Media Networks and Disney Interactive to create new programming and marketing strategies for Disney.com, DisneyChannel.com and DisneyXD.com.  Collaborated with Ad Sales, S&P and Legal teams to integrate sponsored initiatives, while complying with internal best practices, COPPA and CARU guidelines. 

 

• Formulated digital marketing plans to create awareness, build brand affinity, foster engagement, and drive tune-in to on-air stunts and premieres for all Disney Channel and Disney XD shows

• Designed the end of campaign review to present learnings, recommendations and insights to stakeholders and executives across Disney Interactive and Media Networks

 

VARIETY Los Angeles, CA

SENIOR MANAGER, CONTENT STRATEGY | 2007-2008                                                                                                                                                                                                                     Created and launched new blogs, microsites and original video programming for Variety.com.  Designed editorial packages for major entertainment studios, television, and cable networks during upfronts, award seasons, and film festivals. Worked across event, print, online and mobile touch points.

 

• Championed efforts to negotiate content partnership and sponsorship offerings with clients including American Express, Belvedere, AMC, Dell, and BMW, which entailed contests, email newsletters, video series, mobile alerts, panels, lounges, and red carpet events

• Developed and executed content strategy by analyzing traffic reports, competitive analyses, market forecasts, and user surveys to produce new sites, features, and branded products

 

TOMC/BUZZTONE Los Angeles, CA

FREELANCE STRATEGIST | 2005-2007                                                                                                                                                                                                                                               

Formulated strategic outline for content and functional elements for AOL Video. Identified new potential revenue streams to drive growth.

 

• Led efforts to identify key opportunities for AOL Video in product development and branding

 

SONY PICTURES DIGITAL ENTERTAINMENT Culver City, CA

INTERACTIVE MARKETING SPECIALIST | 2005                                                                                                                                                                                                                               

Executed interactive marketing functions for a diverse product portfolio and managed strategic relationships with the TV, Games & Mobile teams across Sony Pictures Entertainment.

 

• Collaborated on extending Wheel of Fortune and Jeopardy to online, mobile, and gaming platforms

• Successfully integrated and monetized new games and mobile initiatives

 

EARLY CAREER Beverly Hills, Los Angeles & Culver City, CA | 1999-2005                                                                                                                                                                                       

CREATIVE ARTIST AGENCY 

New Media Marketing – Coca-Cola Account

 

CODEREDKITS.COM

Producer – CodeRed Kits

 

PITTARD SULLIVAN

Research Specialist - ABC, Oscars, TiVo, Web TV, HGTV

 

EDUCATION

MASTER OF BUSINESS ADMINISTRATION                                             

University of Michigan

 

CERTIFICATE IN FILM & TELEVISION

University of California, Los Angeles

 

BACHELOR OF ARTS IN TELECOMMUNICATION

Michigan State University

 

2010 - present