Shakira’s official song for the World Cup, “La La La”, is an awesome integration of multiple brands. The aspirational music video perfectly blends the spirit of the World Cup, Activia, the UN’s World Food Programme, and Shakira herself.
The video has 8 key ingredients:
Midriffs: bare & used as the canvasses for Activia’s tummy smiles
Balls: sent airborne by recognizable World Cup soccer players
Flags: in colorful collages and on painted smiling faces
Kids: dancing and kicking balls as a nod to the next generation
Drums: to ceremoniously signal the start of something great
Animals: to symbolize primal instincts, strength, and power
Shakira: bold and feminine, as she dances, sings and beats drums
Cause: goal to deliver 3M additional school meals to kids in developing countries
At this time, the video has generated over 218M views on YouTube. Check it out and make a donation while you’re at it.